Close to the equator
The earth turns fastest at the equator, and a rocket launched eastward
gets that speed for free — about 465 m/s at zero degrees, and
nothing at all at the poles.
It is why Sriharikota sits at 13°N and Kourou at
5°N, and why a launch to the same orbit costs more fuel from
Baikonur.
Facing water
Almost every pad has open sea to its east. The first stage falls
somewhere, and the schedule of where it falls is decided before the
rocket is built.
Baikonur is the exception that proves it: no coast, so
the stages drop on empty steppe under a long-standing arrangement.
What the colours mean
Blue is confirmed and going. Grey is a date nobody has committed to yet.
Amber is held. Green and red are outcomes, on the recently-flown list.
A halo marks how soon: the closer it is, the wider the
glow.